The telemarketing industry has long been a vital component of commerce. This direct marketing method first gained popularity in the 1970s, then experienced exponential growth over the next decades. Like all marketing strategies, advances in call center technologies, user habits, and industry trends have shaped the current operation of telemarketing service providers. Several emerging trends will continue to influence the industry into 2018 and beyond.

Trend #1: Process Improvement

In recent years, the practice of Business Process Improvement, known as BPI, has become an important aspect of service delivery in the telemarketing and direct marketing fields. It is closely related to Business Process Outsourcing (BPO), which in this case is the outsourcing of direct marketing services to third-party providers. BPI focuses on improving the quality, efficiency, and cost-effectiveness of telemarketing services, streamlining operations to provide enhanced service delivery to clients. In the BPI model, experts implement several factors to …