When you do Internet marketing, or if you have a brick-and-mortar business, there is a piece of software that you should use when you are creating your website. It may not be used for your main website, but it will be used to create what are called landing pages, and these can be one of the most beneficial aspects of your marketing strategies. A landing page is mainly used by people that are using PPC traffic, or search engine optimization to generate new visitors. It is a page that is designed for the sole purpose of capturing email addresses, and depending upon how it is structured, and what you are offering, they can either be extremely successful or may not work at all. Let’s go over the basics of what a landing page generator is, the type of pages they will create, and how to make one that will lead …