How long has it been since you last checked your email? If you’re like most people, you check your email more than twice a day. When you have a business, emails are a great way to reach your customers and targeting audience. These are just a couple tips that will help you be successful with e-mail marketing.

Be sure to test different email formats. Always try to place the most essential information and all new offerings at the top of email messages. Try to use different formats to find out which ones will work and which ones won’t. Continue to use the method that works best. This helps your customers learn what they can expect from your business and where to find information that they are interested in.

Be sure you have good content in your emails and that it isn’t all a marketing pitch. Provide your subscribers with special …