Social media is exploding, and Facebook can help improve your business. If you’re interested in marketing with Facebook, there are some things you should know. Keep reading for some great tips on the subject.

Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Give discounts or prizes to people who share or actively market your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

Try out Facebook ads. Regular postings only go so far when it comes to promotions of goods and/or services. To reach more into your specific channel, you should buy some ads on Facebook. They generally do not cost a lot, and they can help you a lot.

Make sure to respond to all comments and inquiries sent to your Facebook page. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible. You can share the link to an article if it is going to answer any questions they might have.

Improve the efficiency of your Facebook marketing interface through the use of custom tabs. With these tabs, your Facebook page’s information will be more organized, which ultimately helps your business. If you have a current promotion, make a special tab for that.

Know when you should and shouldn’t post on other walls. Posting information on other people’s Facebook pages can garner a great deal of attention. However, it needs to be the type of attention you need. You always want to keep your posting professional and a reflection of your business. Don’t ever spam people.

Carefully choose your updates to create more interest. You can very quickly alienate your audience with poor content. Updates need to be entertaining, helpful, or educational. Facebook Insights can show you what successful updates look like.

Hiding content from non-fans is a great way to turn visitors into followers. Having hidden content will make it so those who are interested will have to become a fan. Be careful to only hide a small part of your content, otherwise you will lose valuable SEO.

Never share updates that seem irrelevant to your own content. You might be tempted to talk about current events or share a more personal update, but keep in mind that these topics might not interest all your subscribers. If you wish to share personal information, do so on your personal Facebook page.

Always look for new ways to learn about using Facebook, and leadership opportunities. Facebook lets you prove yourself to be a leader within your niche. Answer questions at every opportunity, and comment on relevant pages. This can help your brand get introduced to lots of new people where you could possibly get more potential fans.

Facilitate interaction between yourself and other fans. If a thread of conversation begins within a post of yours, let it continue naturally. Removing posts may infuriate some people. The only time you should intervene is if things start to become offensive to anyone.

Update your profile regularly. It is important to keep your customers informed of changes. If your page is kept up to date you’ll help the people out that show interest in the things you’re offering. Try changing things on the profile page occasionally to keep people interested.

It is not impossible to get Facebook to work for your business. Always remember that it is not something that happens overnight. Exercise some patience but utilize this advice to your advantage.